How a URL Shortener Can Boost Your Marketing Campaign?

For Digital marketing, every click, second, and pixel matters. Whether you're promoting a new product or running a time-sensitive campaign, clarity and efficiency are crucial. That’s where a URL shortener like tny.ws becomes a powerful tool — not just for shortening links, but for tracking, branding, and boosting campaign performance.

Why Use a URL Shortener for Marketing?

1. Track Campaign Performance in Real-Time

Shortened links from tny.ws come with detailed analytics — clicks, device types, countries, referral sources, and more. This lets marketers quickly assess:

• Which channels are converting (email, social, paid ads)
• What time of day gets the most clicks
• Which campaigns are underperforming

? Case Study: Digital Agency Boosts ROI by 28%
A Kathmandu-based digital agency switched from raw UTM links to tny.ws short links with analytics. By tracking which influencer campaigns generated clicks (and which didn’t), they cut ad spend waste by 28% in the first 2 months.

2. Make Links Shareable & Clickable

Long URLs with query parameters look messy and untrustworthy. A short, clean URL like https://tny.ws/deals is:

• Easier to share on social media
• More attractive in SMS campaigns
• Less likely to be cut off in email clients

Case Study: eCommerce SMS Campaign
An online clothing brand used tny.ws short links in a flash-sale SMS blast. Compared to their previous campaign with long URLs, the click-through rate jumped by 33% — largely due to link clarity and mobile readability.

3. Boost Brand Recognition with Custom Links

With tny.ws Pro, marketers can create branded links like https://tny.ws/summer-sale 

This reinforces your brand and builds trust — especially on platforms where people are wary of phishing.

Case Study: Influencer Marketing with Branded Links
A wellness brand partnered with 10 micro-influencers. Instead of generic affiliate links, they issued custom tny.ws links like tny.ws/juliafit. Results?
– +42% increase in conversions
– +58% in engagement vs generic bit.ly links

4. Run A/B Tests Easily

Want to know if “Free Guide” performs better than “Get Started Now”? Use two separate short links and distribute them to different audiences. tny.ws lets you track individual link performance, making split testing painless.

Case Study: SaaS Product Lead Generation
A SaaS startup used two landing pages and tracked visits via tny.ws links:
– tny.ws/try-free vs tny.ws/get-demo
– Result: “Get Demo” link had a 22% higher conversion rate
They adjusted all ads to reflect the better CTA, increasing leads by over 1,000/month.

5. Bonus: Integrate with Tools & Automate Your Workflow

tny.ws offers an API and supports automation with tools like Zapier, enabling marketers to:

• Automatically shorten links in newsletters
• Generate trackable links for new blog posts
• Monitor campaign stats from their dashboard

6. Final Thoughts: Small Link, Big Impact

In digital marketing, data is king, and first impressions count. A URL shortener like tny.ws gives you both:

• Actionable insights
• Clean, trustable, branded links

If you're not using a URL shortener as part of your marketing strategy, you’re missing out on a simple yet powerful optimization tool.

Ready to start?
Create your first short link at tny.ws and see the difference yourself.